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Marketing goes way beyond dancing on reels on IG, and there is NOT a one-size fits all approach to marketing. The "secret" to any successful marketing plan is understanding the platforms, strategies, tactics, and needle movers that align the most with your business. In this session, you will WORK on a marketing plan, and Jessica will teach you the core frameworks they use with Her Brand & Co. founders in their programs, and in show you exactly how they build their own marketing plans.

Participants will learn:

How to understand and set up a successful marketing system.

How to test and validate all of their ideas before spending any time and resources (no more shiny ball syndrome or lack of priorities!).

How to set revenue goals.

How to back-in to your marketing plan to achieve those revenue goals.

How to create a 90-day marketing plan that you can rinse and repeat every quarter.

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